The tourism industry is one of the spearheads for several regions in Indonesia, for example in Bali, Labuan Bajo and other cities. During the Covid-19 pandemic, many tourism industries collapsed due to the decline in the number of tourists, both local and foreign, to a city, which had a negative impact on a city's economy.

We have now entered a new normal era, where traveling is permitted and the tourism industry has begun to revive and welcome foreign and local tourists.

This is the right time to implement a tourism business strategy to promote holiday spots and tour packages to potential consumers to enjoy the natural beauty of Indonesia again.
For some new companies, it is necessary to build brand awareness so that people recognize your company and trust your company and know what products are offered. It is necessary to find the right tourism business strategy to increase brand reputation, company business productivity and business income for the company.

What is the correct and appropriate way to achieve company goals in developing brand awareness in order to increase revenue for the company? Immediately implement these 5 tourism business strategies to improve company branding:

1. Prioritize Personalization

Of course, in the tourism business, companies need the right customers as targets for the promotions you create.

Customers will certainly feel very satisfied if they are treated very special by you as the company owner. Also make sure that your company brand answers all consumer needs so that they are truly satisfied with the products your company offers and provides the best service.

2. Guarantee the Quality of Your Service

For tourists, the most important thing that makes them satisfied is the quality of your service to them. This is one of the most important tourism business strategies, because if tourists are satisfied then they will share their pleasant experiences using your company brand with other people, but if they are not satisfied, the opposite will happen.

3. Collaborate with travel agents

A tourism business strategy that should not be missed is collaborating with travel agents, because they have a large consumer data base and they also have a marketing team that markets their own brand.

By collaborating with each other, it will increase income for both companies and it must also be understood that a good business is one that collaborates with each other, not one that brings each other down so that all tourist needs can be met perfectly.

4. Collaborate With Influencers

Collaborating with influencers is a tourism business strategy that must be carried out. As we know, tourism business owners can certainly use their large number of followers to increase brand awareness and introduce the products your company offers to tourists.

Also use the promotional price business strategy so that tourists are interested in trying the products you offer so that it will increase your company's brand awareness.

5. Use Digital Marketing

Digital marketing is the most targeted tourism business strategy because we can set targets ranging from gender, age, city and so on ourselves according to our brand's market segment. Apart from that, the costs used are also relatively affordable but can reach hundreds of thousands of tourists throughout the world.

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